Privacy Policy

Ultra US (“Ultra US,” “we,” “our,” or “us”) values your privacy and is committed to handling your personal information responsibly. This Privacy Policy describes how we collect, use, disclose, retain, and protect information when you visit our website, place an order, create an account, subscribe to our communications, or use any online service that links to this Policy.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. Your use of the website is also subject to our Terms and Conditions.

Company Responsibility

Ultra US acts as the data controller for the personal information processed through our website and services. Our principal data operations are located in the United States.

If you access our services from the European Union, European Economic Area, United Kingdom, or another jurisdiction with specific privacy regulations, we will process your information in accordance with applicable law.

Information We Receive

Information You Provide

We may collect information that you voluntarily submit when you:

Place an order.

Create or manage an account.

Request customer support.

Subscribe to email or text communications.

Participate in a promotion, survey, contest, or review.

Contact us through forms, email, phone, or other available channels.

Depending on how you interact with us, this information may include your name, email address, telephone number, billing address, delivery address, order details, account information, communications, and other details you choose to provide.

Payment transactions are handled through third-party payment providers. Where payment details are saved through our services, they are handled and protected by the applicable payment processor in accordance with its security and compliance obligations.

Information Collected Automatically

When you browse or use our website, certain technical and usage information may be collected automatically, including:

IP address.

Browser and device type.

Operating system.

Device identifiers.

Referring and exit pages.

Pages viewed and features used.

Approximate location.

Visit dates, times, and interactions.

Website performance and diagnostic information.

We may obtain this information through cookies, pixels, tags, log files, analytics services, and similar technologies.

Health-Related Information

Certain services or features may allow you to provide non-clinical information, such as fitness activity, general measurements, wellness preferences, or nutritional interests. We use this information only when necessary to provide the relevant feature or personalized experience.

We do not sell health-related information or use it for unrelated advertising purposes. Please do not submit medical records, diagnoses, or other sensitive medical information unless a feature specifically requests it and appropriate safeguards are in place.

How We Use Information

We use information for legitimate business and service-related purposes, including to:

Process, confirm, and deliver orders.

Manage accounts, subscriptions, and customer requests.

Provide support and respond to inquiries.

Send order, shipping, account, and service notices.

Improve our products, website, systems, and customer experience.

Understand website traffic and feature usage.

Personalize certain website experiences.

Send promotional messages where legally permitted and appropriately authorized.

Identify, investigate, and prevent fraud, abuse, security incidents, and unauthorized activity.

Maintain business, tax, accounting, and transaction records.

Comply with legal, regulatory, and governmental requirements.

Establish, exercise, or defend our legal rights.

We retain information only for the period reasonably necessary for these purposes, unless a longer period is required or permitted by law.

Legal Grounds for Processing

Where applicable law requires a legal basis, we may process personal information based on:

Contract: To fulfill an order, provide a requested service, or manage an account.

Consent: For certain marketing, cookie, SMS, or optional personalization activities.

Legitimate interests: To improve our services, secure our systems, prevent misuse, and operate our business.

Legal obligations: To meet tax, accounting, regulatory, legal, or law-enforcement requirements.

We do not use automated decision-making that produces legal or similarly significant effects on individuals.

When Information Is Shared

We do not sell your personal information or share it for cross-context behavioral advertising as described under applicable California privacy law.

We may disclose limited information to service providers that support our operations, such as:

Payment and transaction processors.

Shipping and fulfillment providers.

Website hosting and technology providers.

Customer service platforms.

Email and text-message providers.

Analytics and performance providers.

Security, fraud-prevention, and compliance vendors.

These providers may use information only to perform authorized services for us and are expected to apply appropriate confidentiality and security safeguards.

We may also disclose information when reasonably necessary to:

Respond to a valid legal request.

Comply with law, regulation, court order, or governmental process.

Protect the safety, rights, or property of Ultra US, our customers, or others.

Investigate fraud, security threats, or unlawful conduct.

Support a merger, acquisition, financing, restructuring, or sale of business assets.

Email and Text Communications

Email

If you subscribe or otherwise provide the required permission, we may send information about products, offers, promotions, and company updates. You can stop promotional emails at any time by selecting the unsubscribe option included in the message.

You may continue to receive essential, non-promotional communications, such as order confirmations, shipping notices, account messages, or responses to support requests.

SMS and MMS

If you expressly opt in, we may send recurring automated text messages, including order-related notifications, cart reminders, promotions, and other authorized communications. Message and data rates may apply, and message frequency may vary.

To stop receiving marketing text messages, reply STOP to the applicable number. You may also contact us at help@shopultraus.com. Opt-out requests may not stop essential transactional messages relating to an active order or account.

We do not sell SMS consent information. We may share it only with vendors necessary to operate the authorized messaging program.

Cookies and Similar Tools

We and selected service providers may use cookies, pixels, tags, local storage, and comparable technologies to:

Operate essential website functions.

Maintain shopping carts and account sessions.

Remember preferences.

Understand traffic and visitor behavior.

Monitor performance and errors.

Measure advertising and campaign effectiveness.

Support relevant marketing activities.

The main categories may include:

Essential technologies: Needed for features such as checkout, account access, security, and navigation.

Analytics technologies: Used to evaluate traffic, performance, and website usage.

Marketing technologies: Used to measure campaigns and, where permitted, provide more relevant advertising.

You can manage cookies through your browser or device controls. Blocking certain technologies may affect checkout, account access, or other website features.

International Processing

Our services are operated primarily from the United States. If you use the website from another country, your information may be transferred to, stored in, or processed in the United States or another country whose privacy laws may differ from those in your location.

Where required, we use recognized safeguards for international transfers, such as Standard Contractual Clauses or another legally approved transfer mechanism.

Privacy Rights

Depending on your location, you may have rights over your personal information. These may include:

To submit a privacy request, contact help@shopultraus.com with the subject line “Privacy Request.” Please include your name, the email address associated with your account or order, the nature of your request, and any information needed to verify your identity.

We will review and respond to valid requests within the period required by applicable law. We may request additional information to confirm that the request is being made by the relevant individual.

Account and Data Deletion

You may request deletion of your account or personal information by contacting help@shopultraus.com with the subject line “Delete My Account.”

We may retain certain information where necessary to:

Complete pending transactions.

Maintain accounting or tax records.

Resolve disputes.

Detect or prevent fraud.

Protect the security of our systems.

Comply with legal obligations.

Establish or defend legal claims.

Where deletion is not possible or not required, we may anonymize or securely retain the information as permitted by law.

Retention and Security

We retain personal information for as long as reasonably necessary to provide services, maintain business records, resolve disputes, enforce agreements, prevent fraud, and meet legal or accounting requirements. Unless a longer period is legally required, transaction and related records may generally be retained for up to seven years after your last interaction with Ultra US.

We use administrative, technical, and physical safeguards designed to protect personal information. Payment information is processed through providers that maintain applicable payment-card security controls. Information transmitted to our website may be protected using SSL/TLS encryption.

No online transmission, electronic storage system, or security method can be guaranteed to be completely secure. For this reason, we cannot promise absolute security.

Children’s Privacy

Our website and products are intended for adults aged 18 and over. We do not knowingly collect personal information from children under 13.

If we discover that personal information was collected from a child under 13 without legally required parental consent, we will take reasonable steps to delete it. Parents or legal guardians who believe a child has submitted information may contact us using the details below.

Reviews and User Content

If you submit a review, testimonial, photograph, video, comment, or other material (“User Content”), you confirm that:

You own the content or have permission to submit it.

Your submission does not violate another person’s rights.

The content is not unlawful, misleading, defamatory, or infringing.

By submitting User Content, you grant Ultra US a worldwide, perpetual, irrevocable, royalty-free, transferable, and sublicensable license to use, reproduce, modify, publish, display, distribute, and promote that content for business, marketing, advertising, and commercial purposes.

We are not required to keep User Content confidential or provide compensation for its use. We may review, edit, decline, restrict, or remove User Content at our discretion.

Third-Party Services

Our website may link to or connect with third-party websites, applications, payment services, social networks, advertising platforms, or other external services.

Those third parties operate under their own privacy policies and terms. Ultra US does not control and is not responsible for their privacy practices, security, content, or handling of information. We recommend reviewing their policies before providing personal information.

Policy Updates

We may revise this Privacy Policy when our practices, services, technology, or legal obligations change. The revised version will be posted on this page with an updated “Last Updated” date.

Your continued use of the website after an updated Policy is posted means that you acknowledge the revised terms, except where applicable law requires a different form of notice or consent.

Governing Law

This Privacy Policy and privacy-related disputes are governed by the laws of the State of California, United States, except where mandatory laws in your jurisdiction provide otherwise.

Any privacy dispute that cannot be resolved informally will be handled according to the dispute-resolution and arbitration provisions in our Terms and Conditions.

Contact Us

For questions about this Privacy Policy or our privacy practices, contact:

Ultra US
8876 Vintage Park Dr
Sacramento, California

Email: help@shopultraus.com